Free
£0/mo
Free forever
Personal lane. 1 active Project. 50 credits/mo (~16 Ask FA queries). Try everything.
Start freePricing
Assistants are free. Pay only for the AI you use.
Credits power AI replies, content generation, comms, and automations. Credits never expire — once they're yours, they stay yours.
Every assistant and department is free to add. You only pay for the AI you use.
- Add any assistant or department at no cost — no per-assistant subscriptions.
- Everyone gets 50 free credits every month.
- Need more? Top up from £5 (one-off), or pick a plan that includes monthly credits, seats and storage.
Subscription tiers
Credits (above) power AI actions on any tier. Tiers unlock lanes, seats, and monthly credit allowances.
Personal
£7.5/mo
£90 billed yearly · save £18
Family + Friends lanes. 3 active Projects. 300 credits (~100 Ask FA). Real headroom.
Get PersonalFoundation
£24.17/mo
£290 billed yearly · save £58 · 5 seats
Business lane unlocked: CRM, Services, setup wizard. 10 active Projects. 5 seats. 950 credits.
Get FoundationOperator
£65.83/mo
£790 billed yearly · save £158 · 25 seats
25 seats included. Unlimited Projects + CRM contacts. 2,600 credits. For growing teams.
Get OperatorSelf-serve checkout via Stripe. Sign in (or create a free account) to complete a plan purchase — you'll land straight back in checkout. Cancel anytime from the customer portal.
Top-ups (one-off)
Top-up £5
🪙 125
£5
~4.0p/cr
Top-up £10
🪙 275
£10
~3.6p/cr
Top-up £25
🪙 750
£25
~3.3p/cr
Best valueCustom
🪙 any amount
4p/cr
from 125 credits
Pay for exactly what you needSecure card payments via Stripe. Refundable within 14 days if unused — see refund policy.
Tiered actions
Cost ranges reflect Fast → Premium provider choices. Pick your tier per assistant in AI Brain.
| Action | Cost | Notes |
|---|---|---|
| Assistant brain | 1–33 cr | Fast is 1–2 cr, Standard 1–4 cr, Premium up to 33 cr (GPT-6 Astra Pro). Auto-deliberation on high-stakes turns may double the cost. |
| Voice quality | 1–30 cr | Fast is clean TTS. Premium has full emotional range (ElevenLabs v3). |
| 3D avatar quality | 70–140 cr | Detail and rig fidelity of generated avatars. |
| Image upscale | 2–35 cr | Normal (faithful enlarge), Refined (sharpen), or Creative (invents detail to match prompt). |
| Image generation | 1–18 cr | Posters, thumbnails, hero visuals. Premium picks FLUX 1.1 Pro Ultra / Imagen 4 Ultra. |
| Image editing | 3–22 cr | Inpaint, wardrobe swap, background replacement. |
| Video generation | 25–501 cr | Fast for drafts; Premium goes to Runway Gen-4 / Sora 2 Pro / Veo 3.1 for finished clips. Priced per 5s baseline — longer clips scale with duration. |
| Music generation | 3–21 cr | Backing tracks, theme songs, jingles. |
| Sound effects | 1–8 cr | One-shot effects, foley, ambience under 22 s. |
| Talking-head / lip-sync | 5–50 cr | Drive an avatar or photo with a voice track. |
| Speech-to-text | 1–4 cr | Transcribes voice messages and meetings. Premium for noisy audio. |
| Translation | 1–3 cr | Localises UI, posts, and AI replies. Premium uses an LLM for nuance. |
| Web research | 2–25 cr | Powers Operator quests. Premium for deep multi-source dives. |
Flat rates
Twilio, transactional email, automation steps. Costs surface contextually on each page.
| Action | Cost | Notes |
|---|---|---|
| PA / Assistant turn | from 1 cr | One complete exchange with your PA or any assistant. Brain cost depends on your quality tier. |
| Email send | 1 cr | Transactional email via Mailgun. Per email. |
| SMS message | 7 cr | Twilio SMS. UK / US termination. Body capped to 1 segment. |
| WhatsApp utility | 2 cr | Order updates, reminders, transactional messages. |
| WhatsApp marketing | 8 cr | Marketing templates. Meta charges more for promotional sends. |
| Voice call | 4 cr / min | Inbound business calls via your FA number. Includes Twilio + voice synthesis. |
| CRM sync | 1 cr | One logical CRM operation — record updates, enrichment. Business plan: 5 cr. |
| Automation run | 1 cr / step | One background automation step. Tool calls within the step add their own rate on top. |
Promises
- Credits never expire.
- Free brain tier always available — replies cost 0 credits, tools still bill at their normal rate.
- Failed actions refund automatically — you're billed for what actually ran.
- 14-day cooling-off refund window on unused packs (UK Consumer Contracts Regulations 2013).