Spark
🪙 500
£29.99
~6.0p/cr
Pricing
One currency. Everything FA does.
Credits power AI replies, content generation, comms, and automations. Credits never expire — once they're yours, they stay yours.
Credit packs
Surge
🪙 2,000
£99.99
~5.0p/cr
Lightning
🪙 5,000
£199.99
~4.0p/cr
Thunder
🪙 10,000
£349.99
~3.5p/cr
Best valueStorm
🪙 20,000
£599.99
~3.0p/cr
Custom
🪙 any amount
8p/cr
any amount
Pay for exactly what you needSecure card payments via Stripe. Refundable within 14 days if unused — see refund policy.
Tiered actions
Cost ranges reflect Fast → Premium provider choices. Pick your tier per assistant in AI Brain.
| Action | Cost | Notes |
|---|---|---|
| Assistant brain | 1–9 cr | Fast is 1–2 cr, Standard 1–4 cr, Premium up to 9 cr (Opus 4.8). Auto-deliberation on high-stakes turns may double the cost. |
| Voice quality | 1–30 cr | Fast is clean TTS. Premium has full emotional range (ElevenLabs v3). |
| 3D avatar quality | 8–40 cr | Detail and rig fidelity of generated avatars. |
| Image upscale | 2–35 cr | Normal (faithful enlarge), Refined (sharpen), or Creative (invents detail to match prompt). |
| Image generation | 1–18 cr | Posters, thumbnails, hero visuals. Premium picks FLUX 2 Pro / Imagen 4 Ultra. |
| Image editing | 3–22 cr | Inpaint, wardrobe swap, background replacement. |
| Video generation | 25–501 cr | Fast for drafts; Premium goes to Runway Gen-4 / Sora 2 Pro / Veo 3.1 for finished clips. |
| Music generation | 3–21 cr | Backing tracks, theme songs, jingles. |
| Sound effects | 1–8 cr | One-shot effects, foley, ambience under 22 s. |
| Talking-head / lip-sync | 5–50 cr | Drive an avatar or photo with a voice track. |
| Speech-to-text | 1–4 cr | Transcribes voice messages and meetings. Premium for noisy audio. |
| Translation | 1–3 cr | Localises UI, posts, and AI replies. Premium uses an LLM for nuance. |
| Web research | 2–25 cr | Powers Operator quests. Premium for deep multi-source dives. |
Flat rates
Twilio, transactional email, automation steps. Costs surface contextually on each page.
| Action | Cost | Notes |
|---|---|---|
| PA / Assistant turn | from 1 cr | One complete exchange with your PA or any assistant. Brain cost depends on your quality tier. |
| Email send | 1 cr | Transactional email via Mailgun. Per email. |
| SMS message | 7 cr | Twilio SMS. UK / US termination. Body capped to 1 segment. |
| WhatsApp utility | 2 cr | Order updates, reminders, transactional messages. |
| WhatsApp marketing | 8 cr | Marketing templates. Meta charges more for promotional sends. |
| Voice call | 4 cr / min | Inbound business calls via your FA number. Includes Twilio + voice synthesis. |
| CRM sync | 1 cr | One logical CRM operation — record updates, enrichment. Business plan: 5 cr. |
| Automation run | 1 cr / step | One background automation step. Tool calls within the step add their own rate on top. |
Promises
- Credits never expire.
- Free brain tier always available — replies cost 0 credits, tools still bill at their normal rate.
- Failed actions refund automatically — you're billed for what actually ran.
- 14-day cooling-off refund window on unused packs (UK Consumer Contracts Regulations 2013).